Araku Valley is a hill station in the foothills of eastern ghats, mainly inhabited by Araku tribes like the Dongria, Khond, Kutia and Konda.Festivals, religious ceremonies, and magico-religious rituals are an essential part of tribal communities. The close association and dependency of tribal people on the forest and nature is at the heart of their effort in its preservation. Since the turn of the century, coffee arabica has been grown sustainably in the highlands of Araku Valley. Women have taken an active role in the farming of coffee, making Araku coffee a global brand and earning praise and economic prosperity.